Digital Transformation (1/15)
Digital technologies – the ways which we use our personal, business and society – have radically changed the world of sales. That’s why everyone tells you and it’s pretty obvious. Digital transformation is the name of the game, but what is that game and why is it so important? An exploration with examples of industry and vertical business function. The term digital transformation is omnipresent and although disappear one day, the realities behind it are very real and here to stay.
The digital transformation, among others, is a fundamental change, responsiveness, agility, interruption (or interrupted), innovation and profound changes in the ways in which we work, do business and live.
The digital transformation is not just about technology or companies in the technology industries. This is a common error that can be explained in part because such “usual suspects” (Uber is probably the most mentioned – and most controversial – example) are in fact “disruptive” the use of digital technologies to modify existing models and markets and – least as important – get a lot of attention.
However, it is a mistake to just look at all these technology companies out there that we continue to show as an example of digital transformation. While some have in fact been “disruptive” in the sense of forcing the larger to adapt or die players and we can learn from these start-ups and the success stories of technology everyone is talking, it is easy to overestimate they certainly when compared with organizations that have been successful in the digital transformation “less sexy” areas but sometimes much more challenging and interesting.
The attention paid by the media and fans as Uber technology disruptors and other usual suspects is not without danger and hype. Leaders of digital transformation can be found in almost every industry and often not among these ones of those fascinated by digital technologies and businesses as such. digital transformation is industry agnostic and begins with the challenges, customers and the context of the organization.